Saturday, April 9, 2011


Initially I started this series just to satisfy my own curiousity. The shops, the people who sell my work worldwide...who are they? What are their dreams, their inspirations, what made them start their own businesses? A feature in words and images with a little surprise-coupon at the end...

Number 1: My Red Poppy - 18Rue Gambetta - 49300 Cholet - France

Owners: happy Caroline on the left, fashionable Benoît on the right

What made you decide to start your own business?
Benoît wanted to start a business of his own already for a couple of years. He loves retro design from the fifties and sixties and interior design objects in general. I was in for a carreer switch and I was looking for activities in the kids world. So we decided to combine our skills and open an interior shop with decoration, accessories and vintage furniture for children.

Is there any article that you sell - or maybe more - that you are simply in love with?
We adore these origami designs made by a young designer from Nantes, called Erwan (see below). His flowers, buntings, mirors…simply wonderful. His paper designs are very elegant and combine with whatever atmosphere, whatever space in the house. Of course, Jurianne Matter, we love your creations a lot. Your designs are small objects that adorn your house and your daily life. Furthermore: the bed linen from Pipoca, the Acapulco chair and we are completely taken by all things designed by Herzensart. And of course many other things!

Erwan's origami


Acapulco-chair and JM-wishboats

Another Acapulco-chair and Herzensart stamps

Do you have a particular way of styling in your shop? Your own ‘hand’?
Our personal touch is Benoîts’ sister! She has helped us a lot with the shop interior; she has the gift of knowing how to create a real special feeling by composing different elements. The most personal touch in our store is the crocheted bag (see below) by ‘Mémère Brossard’, the grandmother of Benoît. We try to create a warm ambiance, that makes you feel at home.

What article did you buy for the shop recently and why did you buy it?
We have chosen the cushion covers by Clare Nicolson, because they really depict what My Red Poppy is about. The prints are retro, tender and very creative.

What do you expect to become a real future trend in your business?
We are focused on a nordic feel, mixed with vintage as well as contemporary elements (like you can see in the Edition Paumes – books). And on printed designs that have inexpected colours. We try to show this inspiration in our assortment.
What will you be doing in five years? What is your dream?
We are thinking of a range of products of our own brand. We are grouping together with some very talented graphic- and product designers in order to develop an assortment of textile accessories, interior objects, printware and – why not – furniture…

Is there anything else you would like to share with us?
It is through our work that we meet very nice people with whom we share a passion for creating, doing business and for the distribution of beautiful objects…and that is simply fantastic!

Are you living or travelling near Cholet? Visit My Red Poppy and don't forget to take this coupon with you!

It was a pleasure meeting you, Caroline et Benoît, merci beaucoup!


  1. Wat een leuk nieuw item voor je blog. Zo zie je wat anderen raakt en inspireerd...heel fijn!

  2. ♥♥♥ik zou er zo kunnen intrekken, zo mooi!

  3. Wat een geweldige winkel! Leuk interview :)

  4. This is very informative and great.very inspiration blog.!
    Manufacturer of Sandstone


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